Bright Management Consulting (熠企业管理咨询上海有限公司) guides global and regional multinationals through successful transformation by integrating ‘harder factors’ (strategy and organization design) and ‘softer factors’ (culture, team effectiveness and leadership). 
Shanghai | Singapore | Hong Kong
About You

GLobal & Regional MNCs in China & Asia

Are you the CEO of a Multinational with a long term ambition to win in China and Asia? Are you challenged by the pace of change in this market and do you feel that you need to fight harder and smarter to win the battle with cut-throat local and global competition? Read more...


Are you a Private Equity / Venture Capital company that wishes to better assess the risks of acquiring portfolio companies from a Leadership, Team, Organization and Culture perspective? Read more...


We help our clients to successfully transform with the aim of driving sustainable business success by integrating ‘harder factors’ (strategy and org structure) and ‘softer factors’ (culture, executive team and leadership).


If Executive Teams design their own Strategy, they will be more committed to execute that Strategy. How to do this?



Our aim is not to deliver a project, our aim is to help you realize transformative change and resulting business performance.  


We don’t leave stones unturned, we make the abstract tangible and we speak the uncensored truth about our findings.


We help you shake things up a bit and explore new opportunities. Reinventing your business models, strategies and organization.


We invest in personal and trust based relationships with you as our client.




To help companies find a path forward in which ‘doing good’ and ‘business success’ go hand in hand.

Who we are

Bright Management Consulting is a partnership of seasoned management consultants with proven track records in designing and executing Strategy and Organization Change for global and regional Multinationals in China and Asia.

Our Clients

Our clients are the Executive Teams of global multinationals in China / Asia, Asian companies acquiring overseas companies and PE/VC companies who invest in the strength of their portfolio companies. We work across sectors such as Chemical, FMCG, Luxury Goods, Engineering, Pharmaceutical, High Tech and Manufacturing. 

We are proud that our clients have recognized our professional service and impact with an average score of 9.2 across all our engagements.

“I worked with Steven and his team just after becoming CEO of Heineken China. My first priority was to get full alignment on our business strategy in the Executive Team, which secondly required substantial organizational changes. I asked Steven the impossible: “Can you help me with this within two months”? He took the Challenge. 

Their impact? 

An aligned and committed Executive Team and a crystal clear “Strategy on One Page”. An organization change architecture and plan that kept us busy for two years. Throughout this transformation, our culture changed; people took ownership, they jumped on the train, we became one organization, executing one strategy and one plan.  

How they work?

They commit and deliver, they challenge, they find the heart of issues. Steven’s style is constructive and straight, and we had fun throughout the process.

Jacco v/d Linden
CEO Heineken Greater China
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